Perhaps the saddest thing you will ever do is to delete the name of one of your friends from your address book because they have passed. After so many years of talking and sharing and laughing and crying you no longer can pick up the phone and call them. You scan down to DELETE CONTACT and you just can't. Intellectually, you understand you will never again be able to dial that number and hear their voice. So for now, you just leave it - the last act of loyalty to someone you will never really be able to delete.
What does this have to do with economics? In a world of limited resources, we foolishly chase the unsustainable currency that make us bigger, and most often overlook the emotional currency that make us better. Bigger is not better. Better is better.